Nova

A Bright New Way to Take Better Photos

Introducing Nova, the first Bluetooth flash for iPhone. In looking to launch their groundbreaking product, Nova asked ArtVersion to deliver a powerful and engaging packaging design for this first of it’s kind release helping to capture life in it’s best light.

packaging design
packaging design
packaging design
packaging design
packaging design
packaging design

Retail Package Design

For over a century, photographers have used light situated away from the camera to achieve beautiful photos. Nova brings this to your iPhone. Nova tasked ArtVersion to iterate on a package design that would reflect the tech quality of the product but emphasize convenience and value. The result was an eye catching, on-brand, shelf friendly package. Our main focus was to reflect the technical qualities of the product. We did this through a selection of concise, crafted content, imagery and color. Materials chosen included a formed interior to hold the light, making damage nearly impossible. The implementation of a matte stock on the package is widely used in mobile products and allows for easy merchandising.

packaging design
packaging design
packaging design
packaging design