Kristina T. Paunovic, the Founder/Designer of ArtVersion® started the corporate greeting cards division in 1999. Prior to this, she spent over many years in the Fashion and Beauty Advertising Industry managing the development of advertising campaigns for many clients in Europe and USA. In search of another creative outlet, she decided to start with her own version by designing unique corporate greeting cards. Cards that were truly art each of them designed from heart and not to mention hard to throw away. At first, she questioned whether this hobby could actually develop into a business. But once Art Directors and many Corporate Clients expressed interest in her designs, she started to think differently.

Kristina experimented with over 100 different designs over the course of a year before launching her final line. Each year couple new designs are added. She often likes to refer to her cards as little pieces of artwork versus greeting cards.

Kristina handles all aspects of the company's Greeting Cards Division including design, marketing/public relations, and sales.