Create Microsites to promote individual product lines, new products, smaller divisions of your company, and more.
A microsite is an Internet web design term referring to an individual web page or a small cluster of pages (around 1 to 7) which are meant to function as an auxiliary supplement to a primary website. The microsite main landing page most likely has its own domain name or subdomain.
Microsites are typically used for specialized information. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite is its specific cohesiveness as compared to the microsite's broader overall parent website.
Often, microsites will be used for editorial purposes by a commercial business to add editorial value. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.