Custom Corporate Fonts
Since 1999 ArtVersion has offered in-house expertise in the conception, design, development and implementation of custom corporate fonts designed with the highest standards of craftsmanship and quality. Creating a custom font allows for a consistent look and feel for both your internal and external communication pieces. Some of corporate fonts are designed to improve legibility of the smaller text size together with an economy of space, others to bring identity to a organization. Because all organizations are unique, a standard typeface generally never perform at its maximum for it. Historically, typefaces have been designed for certain sizes, and today, its important to increase legibility of written materials, but most of standard typefaces exist in one size not always suitable to a specific use. Specific typefaces ad value to the identity of the published materials, help to differentiate logos from corporate communications pieces, etc. A simple and basic font intended to compose the logotype names for multiple product lines or of worldwide branched companies is required, to maintain a consistency of corporate identity for a multiple sub-companies. Some companies use a typeface for all their product brands. If you compare the cost of a regular worldwide font licence for a corporation with specially typefaces, quickly you can be convinced that is more afordable to have a custom designed typeface family. Not only your company will be able to maintain a unique style by the use of a custom made font, but you will be able to distribute your typefaces to everyone who work with you. With almost no difference in term of budget, you can have a dedicated typeface for reflect the company identity rather than a basic almost identical to many competitors typeface.
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