A simple and basic font, intended to compose the logotype names for multiple product lines or for worldwide branched companies, is required to maintain a consistent corporate identity for multiple sub-companies or multi-brand organizations.
Since 1999, ArtVersion has offered in-house expertise in the conception, design, development and implementation of custom corporate fonts designed with the highest standards of craftsmanship and quality. Creating a custom font allows for a consistent look and feel for both your internal and external communication pieces.
Typically, corporate fonts are designed to improve the legibility of the smaller text size and economize space, in addition to bringing identity to a organization. Because all organizations are unique, a standard typeface generally never performs to maximum potential. Historically, typefaces have been designed for certain sizes, and today, it's important to increase legibility of written materials. However, most standard typefaces exist in one size and are not always suitable for a particular use. Specific typefaces add value to the identity of the published materials and help to differentiate logos from corporate communication pieces.
If you compare the cost of a regular worldwide font license for a corporation with specially designed typefaces, you can be quickly convinced that it is more affordable to have a custom designed typeface family. Not only will your company be able to maintain a unique style by the use of a custom made font, but you will be able to distribute your typefaces to everyone who works with you. With almost no difference in terms of budget, you can have a dedicated typeface to reflect your company identity, rather than a basic font that is almost identical to many competitors' typefaces.
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