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Content Strategy

Content Strategies

Content & social media strategies are an extension of what a great business does well already: listening, engaging, customer service, and building lasting relationships with clients.

 

Creative Writing

Creative writing is an essential tool in your company’s arsenal. Engaging and informative content that is easily sharable is an effective way to capture eyeballs and keep consumer attention focused on your brand.

More and more companies are forming their own media properties. It’s an effective way for them to creatively engage or keep the attention of their consumers or as we say “sell without selling.”

Creative writing can be blog posts, facebook & twitter comments, brand slogans, scripted videos, informative studies and more. We understand your company may not have the resources or time to develop these works. At ArtVersion our staff has experienced creating writing from company slogans to TV theme song lyrics. To learn more how creative writing can be a part of your brand strategy by consulting with our experts.

Social Media Strategy – Marketing

It’s no secret that social media is no longer JUST an instrument of communication but a force that’s helping many of us change the way we do business and get information. At the same time, there is so much to know about it, it can be overwhelming to the novice user. Fortune 500 businesses are taking advantage of social media advertisement and investing millions to help increase their revenue. Many small and mid-market businesses are interested in using social media to do the same thing but unsure of how to go about it or how to get started.

ArtVersion consultants understand and are experienced running social campaigns, building passionate communities, engaging with consumers, establishing a social voice, creating content, establishing key metrics, and highlighting first-mover opportunities.

We have experience working with clients in a wide range of industries including: authors, medical offices, sports, retail, pharmaceutical, marketing agencies and entertainment.

In addition to our team of community managers, ArtVersion staffs a design and development team that helps execute against basic branding and campaigns on social platforms.

Corporate Voice

Whether it’s tweeting, creating facebook posts, company blog or creative videos your brand needs a unique and distinct voice. ArtVersion has been working with fortune 500, regional and local business developing their corporate identity since 1999. Our consultants are excellent at carving out your corporate voice. With the development of Web 2.0 marketing tools it’s very important that your company is communicating on each platform correctly. Each social network has unique ways of delivering content and information. Our consultants will train your staff individually to effectively communicate across the social web.

Content Creation

Businesses have been creating content for years, whether it was corporate brochures, TV commercials, news paper ads or more. All this content was distributed in the most efficient and effective ways to grow the company audience. With the invention of Web 2.0 all these forms of content print, video, art can now be created cheaper and easier than ever thus giving business & brands the ability to become their own media property. This content is then strategically part of the new media marketing plan. At ArtVersion our experienced staff can either help create content or our consultants can train in house employees how to create content using webcams, video, audio, photos, graphic design & more. Utilizing your company’s assets and staff we can train your employees to become and effective and well rounded creative marketing team..

Content Curation

Content curation is a crucial part of your online strategy. This involves Information architecture, content migration and other complex strategies that involved organizing your company’s online information such as organizing and labeling websites, intranets, online communities and ways of bringing the principles of design and architecture to the digital landscape.