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White Papers


Graphic Design

Combining text, graphics, layouts and frameworks, the graphic designer works with a variety of communication tools in order to convey a message from a client to a particular audience. It is a visual problem-solving procedure that helps expand your company message to be positively received by a wide variety of consumers with different backgrounds, levels of understanding and tastes.


Logo Design

Your logo represents your business. It is a significant reflection of your company and is the foundation of your brand. Your logo design should complement your company's core values, ethics and vision.


Raster vs. Vecor

Smooth lines or pixelated edges? Which would you prefer to see on your logo? If you are working with Art Version's graphic department, we recommend that you understand the difference between vector artwork and raster artwork.

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