Branding StandardsThese days, companies of all the sizes are embracing Intranet and Extranet brand management tools as a strategic essential and are increasingly turning to online branding standards in an effort to prevent their public image from becoming tarnished. In fact, the online brand standard for publishing is very cost efficient in comparison to traditional printed brand manuals. The effectiveness is also shown in an ability to publish new materials instantly and to be visible by all of your company associates, franchises, vendors or partners simultaneously without the added expense of distribution and shipping.
Enforcing Branding Standards through Intranets and Extranets
Maintaining brand consistency and integrity is one of the most common challenges brand managers and marketing branches face. Consistency is the ability to maintain a particular standard; in branding, it is about making elements uniform and having them look and behave the same way. Without particular brand guidelines and branding standards, company associates and partners use their own judgment, which in many cases, is a major cause of brand inconsistency.
Branding Standards Intranet is designed specifically to maintain internal brand consistency within the company. In order to deliver an exceptional brand to consumers and other stakeholders, it is crucial to maintain the brand’s visual integrity from the inside, out.
Branding Standards Extranet helps assert brand unity in all marketing communications efforts created by outside vendors and service providers. No matter what size your company is, you need to implement the system that imposes a marketing message while building your brand.
The present predicament for many corporations is the challenge of developing sophisticated Intranet and Extranet portals that effectively and consistently integrate with their corporate branding. Our Branding Standards solutions are designed to offer organizations an online branding tool that is either as simple and straightforward as one with limited content management functionality, or as complex as a fully integrated web solution with an employee Intranet, customer and partner Extranets, secure document libraries, interactive forms and surveys, and all other digital asset management tools.
